Phil Bower, the owner of Rational Nutrition has over 50 years experience in this field. Phil has professional qualifications in Veterinary Science and Nutrition as well as practical experience in animal & wildlife welfare, including 10 years as wildlife supervisor training the animals for “Skippy the Bush Kangaroo” TV series in the 60’s & 70’s. He has also owned and operated a successful horse stud, standing both thoroughbred and standard bred sires and has trained several winning racehorses.
Phil has a successful consultancy business catering to leading Merino Studs, Sharlea Sheep producers, Beef Cattle Studs, Equine Studs and recently Camelid Breeders and Goat Breeders. It was lack of suitable product on the market for the needs of his clients in the early 1990’s that led Rational Nutrition to have some products manufactured.
In April 1999, Rational Nutrition expanded its manufacturing ability and product lines. Vitalick and Stockguard brands were added to the existing product range. The factory was fitted out to enable Rational Nutrition to have the ability to produce a large range of blocks, both salt and molasses based. Loose mixes, dry licks, pre-mixes and complete feeds are also able to be manufactured on site.
Phil is also the owner of a successful Charolais Stud 4U2 which has many Champion of Show and Champion of Champion awards at Royal and Local Shows.
Needless to say 4U2 cattle are supplemented with Phil Bowers products.